CPA - Cost Per Action
Cost Per Action (CPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.
In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction or some sort of verified purchase. CPA is all about 'now' -- it focuses on driving consumers to buy at that exact moment. If a visitor to the website doesn't buy anything, we track them through cookies and continually remarket to them.
CPA sales are typically generated through text links, search, banners, interstitials, link outs in site registration paths, contextual networks, email, and several other methods.
Ads run on our proprietary network of thousands of publisher sites segmented by verticals such as Heath, Finance, Entertainment, Education, News and Reference, Sports, Technology, Real Estate, Music, etc…. Our site delivery system is based on keywords and categories and is comprised of advertisers' listings, ranked by their bid on the keyword or category at a given point in time. You only pay for each action completed on your site. We know where, when and how to place your ads to achieve the best results. We help to simplify the fragmented online marketing inventory so that you reach your target audience.
Pricing for CPA leads: is based on the amount of required purchase by the Advertiser. If you are selling an inexpensive item that applies to a broad range of people you might pay as little as $5. If you have any expensive product targeting a small group of people you could pay upwards of $300+.
Advantages: We bring the user to your site and they complete the specified transaction. We only get paid when we make a sale for you (it is similar to consignment). So for the advertiser there is no risk involved.