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Marketing Terms to Be Familiar With When Running Co-registration Campaigns


Ever notice the jargon that can get thrown around in some marketing departments? There’s plenty of jargon in the co-registration space as well. Whether you’ve been working with co-reg for years, or are just trying it out, being aware of certain marketing terms and their definitions can help you have more informed discussions with your advertising clients, partners and team members.

In this post, we will share some marketing terms to be familiar with when running co-registration campaigns.

1. Host and Post

Host and Post is the process through which an offer/ad is hosted on a publisher website or co-reg path and the leads that opt-in are posted to the client database via real-time or batched data transfer. The term has often been used as another word for co-registration in general, and is particularly useful in distinguishing co-reg from other performance-based lead generation and marketing efforts.

2. Path

A co-reg path is how a provider generates leads for a co-reg campaign. The path is presented to users as part of the registration process on a website, and typically appears after they register for the initial offer but before they get to a thank you page. The path takes users through a number of additional but optional offers, allowing them to opt-in to the ones they want. Effective co-reg paths have dynamic determination capabilities, so users are served targeted offers that are relevant to them. This feature increases the possibility of users signing up


TCPA refers to the Telephone Consumer Protection Act, which was first signed into US law in 1991 to govern the regulation of telephone solicitations and protect consumers from unwanted contact. The law requires consumers to provide prior express written consent in order to receive calls, SMS text messages, and other forms of telecommunication on their phones using an automatic dialing system or pre-recorded voice message. Co-reg advertisers who want to collect phone numbers will need to include TCPA language somewhere in their creative text or opt-in form that provides consumers with full disclosure and clearly communicates the terms and condition

4. Pre-ping

Pre-ping queries a list via real-time API to see if a lead is a duplicate in your client’s database before displaying a co-reg offer to them. This process benefits both co-reg clients and providers by eliminating the number of dupes and reducing the amount of unsold leads, which also results in an increased conversion rate. It is especially important to run co-reg offers with pre-ping if your client has a large database, as the larger the database, the larger the number of dupes they are likely to receive unless pre-ping is in place.

5. Validation

When signing up for a co-reg offer, users fill in a data capture form where they enter their contact information. Having a lead validation system in place will ensure that the data captured from this form is accurate. This is essential because you want to make sure you are only sending your clients quality leads that have real postal addresses, valid email addresses, and phone numbers that aren’t disconnected or in a DNC registry

6. Scrub Rate

The scrub rate is the percentage of co-reg leads that are not purchased by the client. Even though invalid leads will ideally be rejected in real time, they can also be scrubbed later on due to being dupes, having bogus data that isn’t caught during the validation process (such as the first and last name being “John Doe”), or not meeting some other criteria of the lead buyer.

7. Database

Your database is an organized data collection containing the contact information of leads that was collected during the co-registration process. It can be as simple as a list of acquired lead details or as sophisticated as software that allows you and your clients to easily access, filter, and download specific lead data.


Getting up-to-speed on these marketing terms for co-registration will help you feel empowered the next time you hear someone use them during a meeting or call!


Are You a Data-Driven Marketer?


The evolution of data analytics has been one of the most important developments in the history of marketing. Having the ability to collect, understand and integrate customer data has opened up the possibility of learning more about what really drives an audience to engage, purchase and share. With the abundance of technology and innovations available to capture all the customer data they need, marketers are fast becoming data and analytics experts. But are you one of these data-driven marketers? Read below to find out!

You know your data goals. Customer data can be extracted from many internal and external sources – analysis software, big data, competitive intelligence reports, on and off-site customer interactions, online surveys, landing pages, social media, and more. With so many options it can be overwhelming, but a data-driven marketer thinks about what they want to achieve with the data prior to looking for the source. Whether you want to discover why traffic dropped over a certain period, or gather personal data to improve customer experience, knowing your goals beforehand will allow you to look only in the most relevant places for the data that will actually be useful to you.

You identify opportunities from data. Insights to be garnered from customer data are not usually black and white. A data-driven marketer will ask the analytical question: why? Asking why helps marketers stay focused on change, improvement, and optimization. After you obtain the information you were seeking, it is easy to think that you have come to a conclusion. However, data-driven marketing involves continual interpretation and openness to identifying new opportunities that you may not have originally set out to discover.

You use data to supplement, instead of substitute, your marketing strategy. Being data-driven does not mean ignoring creative. Even if you have the most relevant, useful data, your marketing strategy will fail without a strong creative idea. Smart marketers realize that even when data drives the results; it is really the creative that drives the message. By using data to enhance instead of deter creatives, marketers will channel a strategy that yields the most success.

3 Simple Ways to Perfect Your Lead Generation


If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate or decline. If your lead generation strategy isn’t increasing sales, then it isn’t successful!

Not only does learning and testing a new strategy allow your company the opportunity to increase sales, but it also gives you the chance to reflect on which tactics have worked and which ones haven’t, and gain more knowledge on where you can improve for future campaigns. However, with so many lead generation techniques available, it can be a challenge deciding which ones are worth trying for your business. Though there are plenty with the potential to work well for almost every type of company, we’ve broken the list down to 3 simple techniques that stand out from the rest:

1. Email Marketing

Even when you know who your target audience is, it can be difficult to appeal to them. Email marketing is effective because it is permission-based. It allows you to connect with those you know are already interested, engaging previous customers who can be brought back as new leads. Since email is accessible anywhere today with mobile marketing, customers who want to hear from you are able to conveniently read your messages anytime. It does not require a lot of money to create or maintain a solid email marketing campaign, and you are also provided with the perfect opportunity to test different marketing ideas and observe the ones that receive the most response.

2. Personalization

Consumers today are wary of outbound marketing efforts and expect a relevant experience, making the need for targeted content more important than ever. Remember that your leads are people. Show them that you value their time by being clear about what you’re offering. Optimize your landing pages to keep registration forms short and make your call to action stand out. Update your social media presence to consistently define your brand’s voice and make it recognizable everywhere. Be exclusive and conversational in your communications to create a sense of uniqueness and increase interest. Fine-tuning every aspect of the customer’s journey for personalization will build trust and make your company stand out from the competition, converting your leads to sales.

3. Complimentary Partnerships

The longer you’re a part of an industry, the more likely it is that you will be presented with opportunities to collaborate with others in it as well. Invite opportunities to work with marketers and companies that are complimentary to your business and its needs. Determining the ways you can benefit from one another’s skills, expertise and reach will allow you to generate leads for each other. Lead generation strategies developed between companies often provide long-term solutions, and also help improve your industry knowledge and credibility.

Implementing these 3 techniques will start you on a good path towards increased sales and provide your company with some simple ways to find out the overall strategy that will work best. Which techniques are you interested in trying for your lead generation? Let us know in the comments!

5 Tips for Building Higher Performance Co-Registration Campaigns


Although it is the most affordable way to generate leads for direct marketing purposes, co-registration is often a misunderstood lead generation strategy. Co-registration, or co-reg as it’s often referred to, involves presenting offers and advertisement products from third parties to visitors going through a registration form or process on a website. Leads are gathered when the visitor opts-in to receive information, and with one simple step, the advertiser gains permission to communicate with consumers that have requested information about their offer.

Co-reg has largely been seen as a strategy that spammers and purveyors of prize draws and payday loans engage in, but those that think this way fail to understand its power as a lead generation channel. The basic methodology behind co-reg, when applied with care, is to provide the opportunity to build a solid, opt-in database of qualified leads on a cost-per-lead basis. It is effective because it yields the truest quality lead generation, targeting genuinely interested prospects, driving brand awareness and increasing targeted traffic.

In order to be able to make co-registration a sustainable lead generation strategy and build high performance co-reg campaigns, marketers need to follow a few best practices. Here are 5 tips for success:

Keep your ad copy simple, but make it appealing. You only have about 3 seconds to capture the attention of the typical consumer, so your ad copy and graphics should be relevant and have demographic appeal. Describe your product or service in one or two sentences and make sure the consumer understands the benefit of opting in.

Use filters to keep your targeting clear and concise. You don’t want to pay for leads that aren’t your target consumers. Make sure you filter out any demographics (such as age, gender, country) that aren’t desirable to narrow down and directly target the audience you want.

Follow up with your leads quickly and respectively. Acknowledge your prospects by sending them a welcome email and follow through on what they were expecting to receive. They may not even remember opting in, so sending an email helps drive awareness for your brand and ensures a good first impression.

Work with publishers you can trust. Find publishers that have networks with something to offer your audience and ask them where your offer will be placed. They should be able to provide clean examples of how their network operates and how they generate leads.

Continually monitor performance. If possible, track and validate all leads at the source. Use real-time analytics so you can quickly monitor lead flow and your customer base. The faster you can understand your performance, the faster you can optimize for conversions.

Feel free to comment on this post with any questions or comments if you’d like to discuss co-registration some more!

Lead Generation Tips from Easter Eggs Hunts


Easter is coming soon and for many, this time of year brings back happy childhood memories of chocolate bunnies, long weekends, and delicious meals at family gatherings. But those of you who grew up to be marketers most likely remember how much you enjoyed a good Easter Egg Hunt. Searching for colored eggs filed with candy and other surprises is not only fun and competitive, there’s a kind of magic that comes from locating a well-hidden treat!

Have you ever thought about the lessons that Easter Egg Hunts have to offer marketers? Think back to where your parents would host the Easter Egg Hunts. Often it would be in your house or backyard. If it was a community-organized hunt, it would be at a playground or park that you visited often and knew well. Even though they took place in environments you were familiar with, the Easter Egg Hunts forced you to take a closer look at what you thought you knew.

Much like Easter Eggs, there are hidden leads in your business, right under your nose. And you can apply the same skills you learned during the Easter Egg Hunts to find them. Here’s some ideas:

Skill 1: Look at the places you know the egg hiders want you to see, like when mom hid an egg all the way at the bottom of your laundry hamper to remind you to do your laundry.

Engage your audience’s attention by adding a promo code to your emails. You could say something like, “The first to find and use it gets $100 off their next order, so hurry up!” The readers will read every line to find the hidden code, keeping them engaged in your email and giving you a popularity boost if you make it a tradition.

Skill 2: Don’t discount hiding places that seem too obvious.

Put an offer in your email signature. Everyone has an email signature, so why not use the free space? Don’t discount simple ways like this to generate leads, just because they are free and easy.

Skill 3: Remember to check that sneaky place they hid some of the eggs last year.

Link to old content in your blog and social media. Just because you wrote a blog or social media post about a great topic doesn’t mean that all of your visitors or even your customers read the post. You can keep old content alive by linking to it from current content. Make sure to go back and update the old content first, replacing old news and examples with more recent ones.

Skill 4: Recheck areas where you found a few eggs already. There may be more!

Check out who’s viewed your profile lately on LinkedIn. Then simply reach out and say hello. Ask how business is going and if you can be of assistance. You could turn someone who was casually browsing into your next customer!


What other marketing ideas can you draw from Easter Egg Hunts? Let us know in the comments!